Our Services

MIRA offers the following services to support its Clients and quotes for all services are available on a case by case basis.

Customized Presentations

Customized Presentations delivered to your company or group covering specific business opportunities and challenges in any of the strategic markets of focus or specific issues in the international trade arena. The Presentations are tailored to your firm’s needs and delivered by Mr. Hough or his Associates to address your particular  interests.

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Research Studies

MIRA has the capacity to conduct significant international market research and analysis studies to meet your strategic planning needs. Through our network of Associates and collaborators we can address your strategic questions and develop market entry strategies and tactics that you can count on. MIRA has conducted research and analysis work for such organizations as Algonquin College, Industry Canada, Global Affairs Canada, Export Development Canada, Innovation, Science and Economic Development and a host of private sector exporters and investors. Markets of focus have included China, India, Brazil, Mexico, Vietnam and South Africa but other major markets can be considered as well.

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Publications and Guides

MIRA develops and produces various publications and guides to inform and assist its clients in the international markets’ domain. These include books such as “A Career in International Trade – Living the Dream” and “The International Business Culture Pathfinder”.

MIRA also produces individual business culture guides on strategic countries that provide Western exporters and investors, trade facilitators and international business students with valuable insight into the business culture in specific markets. These guides also contain case scenarios related to how culture impacts business and recommended strategies and tactics to navigate in the markets. Given the rapidly changing international business environment, MIRA strives to continually update the business culture guides to help clients deal with evolving issues in the markets.

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About Us

About Us

Drawing on Marvin Hough’s 30+ years of expertise and his wide international network, Marvin Hough International Research & Analysis Limited (MIRA) was created to support Canadian and other international companies in effectively doing business in strategic international markets, including India, China, Brazil and Mexico.

Founded in 2009 in Ottawa, Ontario, MIRA brings its clients a wealth of current international market insight on topical and timely issues impacting international business executives today.

From ongoing assessments and presentations of market opportunities and challenges, to executive insight interviews highlighting best practices, to tailored advice on issues, MIRA helps Canadian companies gain the understanding they need to succeed in doing business in strategic markets.

Take your international business to the next level with strategic market intelligence


The Power of Good Advice for Your International Business

Marvin Hough International Research and Analysis Limited

Contact us

Email & Phone
Tel: (613) 286-0320

Marvin Hough

Marvin Hough established Marvin Hough International Research & Analysis Ltd (MIRA) in 2009 to assist Canadian and international companies and trade facilitators in navigating in international markets. He has a long history in supporting Canadian companies in international markets through 30 years of service with Export Development Canada (EDC), Canada’s official export credit agency. He continues to draw on his extensive international experience and his various Associates while serving MIRA’s clients who include exporters, trade facilitators and business schools.

Mr. Hough held positions within the full spectrum of EDC’s programs including export financing, credit insurance, domestic business development and international business development. Over the years, he has helped to guide and facilitate business for hundreds of Canadian firms in the international marketplace and has held assignments in Ottawa, Vancouver, Toronto, New Delhi, Beijing and Mexico City.

In Asia, Mr. Hough managed EDC’s financing operations in both the South Asia and Pacific North Asia regions. He also served a four-year interchange assignment with the Canadian Department of Foreign Affairs and International Trade where he was a Senior Trade Commissioner in New Delhi, India. In 1999, Mr. Hough helped EDC to establish its first international representation in Asia which was set up in in Beijing.

On the Latin American front, Mr. Hough was EDC’s first Chief Representative for Mexico, based in Mexico City and played a key role in growing EDC’s portfolio in the Mexico and Central America region. Following his assignment in Mexico, Mr. Hough assumed the role of Regional Vice-President for Latin America where he oversaw business development throughout the entire region including EDC’s offices in Brazil.

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